Visual aids enhance presentations by helping audiences understand complicated information and stay engaged. Ideally, visual aids should be used to complement the speaker, not replace or distract from the message. Remember, technical difficulties can occur so always be prepared to present without the use of visual aids if necessary.
How do I use text?
Avoid hard to read fonts like chiller or Jokerman. Instead, opt for a font like Arial (most commonly used and accessible presentation font), or another sans-serif font. Your font size should be at least 30pt to ensure that your audience can read your slides. The smaller the screen, the larger your font should be.
How do I use color?
Especially when representing a company, consider branding when choosing colors and design elements for your visual aid.
How do I use images?
How do I use motion?
How do incorporate balance?
How do I build an effective slide deck?
Before you begin using design software, sketch out your presentation on Post-it notes or note cards as if it were a story board. Storyboarding will force you to simplify your ideas and allow you to rearrange slide order.
Once you have mapped out your content and created a logical structure, it’s time to build your slide deck. Open your design software and begin creating your presentation. Watch Nancy Duarte’s HBR video below for additional tips on building effective presentations.
Remember, avoid distracting effects or images in your presentations. This includes clip art, animation, and sound or transition effects.
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