
Numbers in the Newsroom
Sarah Cohen’s “Numbers in the Newsroom” is a classic in journalism numeracy. She is a Pulitzer-winning journalist at The Washington Post, a former Duke University professor and now a data journalist at The New York Times.
* Limit yourself to 8- 12 digits, including dates such as 2012, in a single paragraph.
–This allows us to stress the most important numbers
–Simplify using rates, rations or percentages. “One in four” = ratio or rate. “Forty percent” = ratio or rate. 235 deaths per 100,000 is another.
*Memorize some common numbers on your beat: Population of Fayetteville. Population of Arkansas. Population of the U.S. Per capita income Arkansas and U.S.
*Round off! Unless you’re dealing with really small numbers, decimal points may not be meaningful. “I’m a big fan of rounding,” Cohen said.
* Portion of whole – For example, at the time of the Million Man March in 1995, a turnout of 1 million black men would have represented 1/12th of all the black men in the country at the time.
Relative Risk
“Black applicants are denied mortgages at twice the rate of whites with similar incomes.”
If 20 smokers per thousand contract cancer, and yet non-smokers have a cancer rate of only 10 per thousand, the relative risk of smoking is 2.
“More than” or “less than” = compute difference between the smokers, an extra step
Example: Relative Risk
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Tune Up: Excel Basics
https://wordpressua.uark.edu/datareporting/excel-basics/
Review UrbanPop and Exercise 1 for Quiz
Urbanpop – Change population to Actual Figures.
1) New Tab, Rename as Data2
2) Copy / Paste Data
3) Delete All Numbers
—Search to bottom and far right of data file – paste . at bottom and after last column
4) Create formula to link back to data using cell references =(DATA!D2*1000)
4a) On Tab Data2, Cell D2, Begin a Formula: =(
4b) Click on Data Tab, Click on Cell d2
4c) In Formula Bar: *1000) and Enter
Excel will return you to the Data2 Tab with this result: 82,468 for Herat in 1950.
5) Copy that formula on entire sheet. You should have 2,048,423 for Harare in 2030
6) Copy all of the numbers. Paste Special. Values. Format as Number.
You are done!