Award winning book:
Received the Christine L. Oravec Research Award in Environmental Communication (book category) at the November 2015 National Communication Association conference, one of the two largest annual conferences of communication scholars from across the globe.
What’s it about?
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Who should buy it?
Scholars: Increasingly colleges and universities are developing graduate level programs focusing on sustainability. Graduate students in sustainability-focused management, public administration, environmental health and safety, public relations, environmental communication, and organizational communication courses can use this book. Faculty will find the book useful for their own research.
Practitioners: Many of the people I interviewed indicated their companies had only recently taken a more sustainable turn, or that they were the first people to be tasked with managing their organization’s sustainability initiatives. New positions are emerging in government, for profit, non-profit, and NGOs. Practitioners charged with building or managing sustainability initiatives for businesses can benefit from this books’ theory and research based suggestions written in an accessible manner.